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South African Tourism has built a new digital asset library, to create a platform that will help stakeholders with marketing collateral, crucial to marketing the destination. This platform follows the review, which aims to achieve attracting an additional five million tourists within the next five years.
The digital asset library will give access to real information that could possibly excite people about the country, accompanied by images, footage and marketing collateral, in the hopes of promoting South Africa as a must-visit destination.
“All the work that we do toward growing our industry is a collaborative effort. That is the only way that ensured amplified and inclusive growth. The SAT digital asset library is where all the assets pertaining to our brand will be housed in order to enable us to provide stakeholder engagement tools and collateral that can be used at various points in the traveller decision-making journey. It is an exciting development and definitely a step in the right direction,” said Sisa Ntshona, CEO of South African Tourism.
The platform will add value to various stakeholders who include: Provincial Tourism Authorities, DIRCO and other governmental agencies; trade partners; advertising agencies and contractors. The platform will allow them to download identified digital elements in high resolution at no cost.
The library is a simple, easy-to-use interface, allowing anyone to search, based on keywords, themes, locations and experiences. Simply type in a search phrase based on your needs and all related assets will appear. Once selected, the user may view the relevant technical information, including dimensions, formats, resolution, file size, keywords, metadata and keywords. Once the relevant download icon has been selected, the user is ready to go. The library does not require users to create an account.
The library will also give users access to predesigned marketing collateral for partnership support, by allowing co-branding options for various partners.
Sоurсе: tourismupdate.co.za