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Best Western Hotels & Resorts has acquired WorldHotels from Associated Luxury Hotels.
The group represents a collection of approximately 300 hotels and resorts around the world.
“There is tremendous synergy between Best Western and WorldHotels.
“By joining forces in this new partnership, we will create competitive advantages for both companies,” said David Kong, president, Best Western Hotels & Resorts.
“I have the utmost respect for WorldHotels and believe in its vast potential.”
Best Western hopes the WorldHotels brand will play a critical role in enhancing its portfolio of offerings to include the upper upscale and luxury segments.
WorldHotels will maintain its distinctive personality and individuality while benefiting from Best Western’s robust and scalable e-commerce platform, strong partnerships, award-winning loyalty program, effective sales and marketing support, global distribution network, and powerful revenue engines.
“Best Western is one of the largest, most respected and trusted hotel brands,” said Geoff Andrew, chief executive, WorldHotels.
“As we join forces, the combined power of our brands sets the stage for a bright future for both Best Western and WorldHotels.
“Through its established senior leadership team and regional presence in each market, Best Western brings a new level of expertise that will undoubtedly help grow the WorldHotels brand in key markets.”
Terms of the deal were not disclosed.
Source: breakingtravelnews.com