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THE 10th International Forum on China Hotel Brand Development (CHBD) cum Asia-Europe Forum for World Hospitality will take place in Gui’an New District, Guizhou Province, China, on April 21-22.
The forum will aim to promote the competitiveness of China’s hotel brands, as well as to provide a platform for industry professionals, academics, government officials and stakeholders to exchange views and share experiences on the development of the hotel industry in China.
This year, the 10th CHBD will be held concurrently with the Asia-Europe Forum for World Hospitality and Tourism Education, an event for educators in hospitality and tourism from Asia, Europe and other parts of the world to exchange dialogue for collaboration in academic and research programmes.
China has been a major player in the global hospitality scene and its hotel industry has seen substantial growth. Efforts to build a unique identity for China’s local hospitality industry are also alive and well.
Source: travelwireasia.com