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Mobile technology is no longer a nice to have – it’s a must. But research shows travel brands shouldn’t expect praise from their customers for it. Increasingly travel consumers expect brands to offer an up-to-the-minute seamless mobile experience. The reward? Chances are that tech savvy brands will win customers and avoid losing market share to other savvier travel brands.
As many travel brands will attest, getting the right mobile strategy in place is not easy. It requires a considerable investment of time, money and resources as well as a willingness to experiment and make continual improvements. Indeed, the job of a mobile executive is never done.
EyeforTravel’s Mobile Innovation in Travel Awards seek to recognize the travel brands who are making significant progress in mobile – trailblazing the way for others to follow.
Taking place in San Francisco, March 23rd as part of EyeforTravel’s Mobile & Innovation in Travel conference, the awards will feature 4 categories –
· Best Mobile Travel User Experience· Best Mobile Travel App· Best Mobile Travel Strategy· Best Mobile Travel SolutionPast winners and finalists of the awards include KLM, TripAdvisor, Marriott, Best Western, Carlson Wagonlit Travel, Worldmate, Checkmate, BookAssist, Hotels.com and more!To find out more about how to enter your brand visit – http://events.eyefortravel.com/mobile/awards.phpFor all awards enquires contact:-Gina don, UK: +44 (0)207 375 7197US Toll Free: 1 800 814 3459 ext. 7197gina@eyefortravel.com
Source: eyefortravelblog.blogspot.com