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Muji will open its second hotel location this August, in Beijing.
With just 42 rooms, the Muji Hotel has been designed to reflect an ‘anti-gorgeous, anti-cheap’ concept.
The goal is to offer great sleep at the right price, provide a space supporting both body and soul while away from home, and connect travellers to local communities.
Travel has become part of our daily lives.
It has evolved from the extraordinary to the ordinary, from something in which we participate to something we create.
Muji Hotel provides an answer to this shift in demand.
Cooperating with Muji stores, the hotel seeks to provide a physical experience of the Muji philosophy through the texture of the towels, the placement of outlets and light switches, menu and venue of the restaurant, and more.
With wonderful views of Tiananmen Square, Muji Hotel Beijing is located in a corner of central Beijing that still retains the atmosphere of China’s court culture.
In addition to the World Heritage sites, the hotel is close to parks where you can join the locals simply enjoying everyday life.
There are also narrow hutong alleys that provide a glimpse of the old Beijing lifestyle in traditional siheyuan courtyards.
Some of the neighbouring shoe and tea shops date back to the Qing dynasty and traditional sellers of steamed buns are shrouded in clouds of steam.
Materials and lighting are carefully selected to promote a good night’s sleep, with excessive decorations and unnecessary complexity eliminated.
Each guest room incorporates natural materials such as diatomaceous earth, linen, cotton, and stone, bringing out their natural functionality and textures.
Guest rooms are available in six types and standard amenities include many of the same items sold in Muji stores.
The first Muji hotel, in Shenzhen, opened in January this year, while another, in Ginza, Tokyo, is scheduled for spring 2019.
Source: breakingtravelnews.com