A NEW media marketing platform was launched for the travel industry that allows tourism boards, attractions, hotels and interesting sites to be uploaded on a world map.

WhereIsWhere functions as a free location-marketing tool for businesses to market themselves by pinning their locations on an interactive map. Users will be able to access these locations via the map.

Those in the tourism and hospitality industry are encouraged to register for free on the website, from where users will be directed to the end-sale point on the company’s website.

Businesses will also have access to data, and a direct sales and marketing model. At time of publishing, over 2,569 industry partners around the globe have signed up.

WhereIsWhere CEO Terence Mak said that the tool is a consolidated platform that represents, showcases and markets the entire industry in a way that travelers can easily understand. He adds that the site will also transform the way the industry engages with travelers.

Registration for businesses is free until June before the tool launches to consumers in mid-2016.

Source: travelwireasia.com