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W Hotels Worldwide has announced the opening of W Bellevue, marking a new era of design for W Hotels in North America.

Playing off Bellevue’s tech-forward neighbours and centuries-old traditions, the design of the hotel embraces the region’s juxtaposed affinity for both its natural surroundings and ground-breaking innovation.

The hotel pays homage to lakeside culture with cabin-like architecture, thoughtfully reimagined traditional decor, and locally-inspired cocktails and cuisine.

Built as a W from the ground up, W Bellevue offers a modern yet invitingly familiar setting to welcome locals and travellers alike to 220 guest rooms and 25 suites in the newest Lincoln Square expansion.

“Throughout the brand’s nearly 20-year history, W has come to be known for reinvention,” said Anthony Ingham, global brand leader, W Hotels Worldwide

“Our design process has evolved to centre around each destination’s respective history, environment and culture, and with Bellevue as a tech-capital and centre for innovation in its own right we are thrilled to unveil W Bellevue, the first new-build W Hotel in North America in seven years with more on the way.”

Neighbour to some of the world’s most well-known technology companies such as Microsoft and Amazon, Bellevue has become best known as the Pacific Northwest’s tech playground.

Designed by HKS, lead by Mary Alice Palmer and HKS architect Tom Sprinkle, W Bellevue transports guests to a modern lodge oasis, inspired by the region’s iconic setting beside Lake Washington.

Each of the 220 guest rooms and 25 suites at W Bellevue bring guests closer to the communal history of the city, dating back to the first settlers who gathered around the docks and ferries and served as the centre of community and commerce.

Rooms feature design elements like side-table lights which mimic traditional dock lamps and inflatable tufted headboards, a nod to historic dockside decor.

Beds are adorned with painted pillowcases featuring pulp poetry reminiscent of the summer escapist novel while ‘wine spilt’ carpets reflect the burgeoning wineries of the region.

“As a city known for its lake houses, W Bellevue embraces this tradition while reinterpreting the design in a fresh and innovative way,” said Matt Van Der Peet, general manager, W Bellevue.

“From being welcomed by bold street art, surprised by a library of pulp fiction, and quenched by craft cocktails at the Living Room bar, W Bellevue is sure to become a destination in its own right for both guests and locals alike.”

Sоurсе: breakingtravelnews.com