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Stellenbosch in the Western Cape, has evolved into one of South Africa’s premier tourist destinations. It has also grown into one of the world’s top food and wine destinations known and respected for its high-quality and global award-winning wines and cuisine.
Stellenbosch 360, the official tourism organisation for Stellenbosch and surrounds, launched the #lovingStellenbosch Tourism Campaign this month.
The #lovingStellenbosch strategy, devised by Stellenbosch 360 with the assistance of Hatch Communication and Skript advertising agencies, will be launched with four videos depicting the various marketing pillars as the foundation to expose the ‘magic’ of what the town has to offer global visitors.
Social media platforms – including Facebook, Twitter, Instagram and YouTube – as well as an extensive PR and promotional strategy, will be utilised during the next ten months.
Check out the first video below:
The town’s attractions vary from its renowned wineries and restaurants to its rich legacy of magnificent Cape Dutch and other architecture, museums, art galleries, educational and neotech institutions, as well as its botanical gardens which have some rare plant species.
Annemarie Ferns, CEO of Stellenbosch 360 said: “We are very enthusiastic about the new #lovingStellenbosch campaign and believe this initiative will motivate both local inhabitants and visitors to connect with one another as they share why they love the experience – whether it be of a fleeting nature or a way of life. The campaign will recognise the rich cultural heritage of the locals and their contribution in making Stellenbosch the most inspiring and innovative town in South Africa.”
Sоurсе: tourismupdate.co.za