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A new partnership agreement between the International Congress and Convention Association (ICCA) and the Southern African Association for the Conference Industry (SAACI) was announced.
The partnership allows for strategic collaboration and mutual exchange of information between the associations, creating awareness through affiliation and creating new education and training opportunities for the benefit of the business events industry in Africa.
It is part of ICCA’s programme for strategic collaboration with organisations that have a clear interest in developing long-term business relations with its Association Community and the broad ICCA membership.
“ICCA has been developing the international meetings industry in Africa extensively through the active participation of its members and association community. The African meetings industry is very keen on building the knowledge economy and as the global meetings industry association we make every effort to support the African meetings industry and its objective to also achieve societal development through meetings,” said ICCA CEO, Senthil Gopinath.
Gopinath said ICCA had stressed the importance of collaboration in the African meetings industry. “I would like to thank SAACI for its support over the years and am delighted to welcome this extended collaboration between ICCA and SAACI. I am convinced it will help grow ICCA’s supplier and association community in the African region.”
“It is important for SAACI to work with ICCA in the drive of knowledge sharing that makes this partnership so relevant and important for the business events industry in Africa,” said SAACI National Chairperson, Kim Roberts – highlighting that this would initiate a process of increasing business events and association meetings in Africa.
Source: tourismupdate.co.za