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Carnival Corp. announced a partnership with the Ocean Futures Society, a marine conservation group founded by Jean-Micheal Cousteau.
Cousteau, a filmmaker and educator, is the eldest son of the late undersea pioneer Jacques-Yves Cousteau.
Carnival said Cousteau will provide valuable external expertise on environmental initiatives.
The Ocean Futures Society has a number of corporate and nonprofit partners, including Bombardier Recreational Products, the Natural Resources Defense Council and the Ritz-Carlton Hotel Co.