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ITB ASIA – the travel trade show catering to the Asian travel market – will dedicate an entire full-day conference program to MICE-related content.
The designated MICE day will take place on October 20 and will include sessions from a range of industry partners to cover some of the issues facing the MICE sector today.
The trade show, to be hosted in Singapore’s Marina Bay Sands from October 19 to 21, has sealed new partnerships with industry heavyweights such as the Society for Incentive Travel Excellence (SITE) and Singapore Association of Convention and Exhibition Organisers and Suppliers (SACEOS).
“These sessions will provide real-world advice for MICE delegates, helping to keep them up-to-date on the latest developments in incentive travel and events,” said Katrina Leung, executive director of Messe Berlin (Singapore), the organizers of ITB Asia.
Messe Berlin has organized ITB for over 45 years, and carries out an annual event in Germany in March. In Singapore, ITB Asia has been running for nine years.
Source: travelwireasia.com