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Virgin Voyages has created a closed Facebook group for travel agents that will be used initially for agent training videos.
In the First Mates SeaCiety Facebook group, videos show up on members’ Facebook feeds, so they do not have to seek out the content. (First Mates is Virgin Voyages lingo for travel advisors.)
Virgin said the Facebook group is open to all advisors who register on FirstMates.com. After registering, FirstMates.com will invite registered users to join the Facebook group.
Virgin said 11 video campaigns have been created so far. They show advisors how to use Virgin Voyages’ assets to sell cruises, showing them the information that is most beneficial to their business, Virgin said.
The first video, “International Waters,” stars Ginger Minj from “RuPaul’s Drag Race.” The first episode, “Category of One,” explains why Virgin Voyages uses drag queens in their marketing and how this ties back to the core of the brand.
Source: travelweekly.com