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Caroline Beteta, President and CEO, Visit California recently led the delegation of 11 CEOs on the first-ever California Tourism CEO Mission to India. The mission covered the cities of Mumbai and New Delhi. Visit California also formalised an MOU with the Producers Guild of India during the mission. This cooperative agreement will further increase the understanding of each other’s film production markets, promote tourism from India and increase mutual cultural understanding.
On the connectivity front, Air India has announced non-stop Delhi to Los Angeles flight commencing from February 2018. On the accommodation part, 85 new hotels are under construction in California, slated to add 17,000 more rooms to the state. Universal and Disney are also continuing to add attractions in California.
Currently, California commands 27.5% of the market share from the Indian outbound travel market to the US, accounting for 319,000 visitors who spent $706 million in 2016 in the Golden State. Forecasts show visitation growing by 41% in the next five years, reaching 449,000 visitors and more than $1 billion in spending by 2021 – growth on par with that of China over the last few years.
“We see this mission as an important step in introducing California to Indian travellers. This visit will provide critical learnings on how we can best prepare our state to welcome Indian visitors as the market continues to grow,” she said.
Source: travelnewsdigest.in