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Tanzania will be launching a tourism channel on December 15, to promote the country’s wildlife, historical sites and ruins, cultural tourism, marine parks and beaches.
Known as the Tanzania Safari Channel, the channel is a new product of the Tanzania Broadcasting Corporation (TBC), and will run for 24 hours a day. The launch is being prepared with the support of Ngorongoro Conservation Area Authority (NCAA), Tanzania National Parks Authority (TANAPA) and the Tanzania Tourism Board (TTB), as an initiative to boost tourism.
Permanent Secretary in the Ministry of Natural Resources and Tourism, Professor Adolf Mkenda, said: “The new channel will not focus on wildlife only, but also archaeological sites and ruins, cultural activities, things like waterfalls, marine parks, beaches, etc.” He continued that the TBC would work with the National Geographic channel to develop content and build capacity for the TBC staff, which will be preparing the programmes for the channel.
The concept and realisation of the Tanzania Safari Channel follows a directive to the TBC by Tanzanian President John Magufuli, to introduce a tourism channel.
The channel has received strong support by Zanzibar’s Deputy Permanent Secretary in the Ministry of Information, Tourism and Archives, Dr. Saleh Yusuph Mnemo, who said: “We in Zanzibar are main stakeholders in the promotion of tourism. We see this new channel will be important in both Tanzania Mainland and Zanzibar. We will cooperate as the ministry in all activities pertaining to this initiative.”
Director-General of the TBC, Dr. Ayub Rioba, says: “We are currently installing new big digital television broadcasting equipment which will support other channels, and which will also be used for the tourism channel. The new equipment will make us the best in Tanzania in terms of broadcasting and quality of programmes.”
Rioba says that there will be a special focus on cultural tourism in the channel content, which will tap into Tanzania’s richly endowed cultural heritage. “Tanzania is extremely rich in age-old cultures and traditions. That has not been focused on in tourism promotion.”
Source: tourismupdate.co.za